Cricket Lee

Cricket Lee (born March 17, 1953 in Decatur, Alabama) is an American entrepreneur and inventor, notable for developments towards better fitting clothes.[1]

Lee created a clothes fitting standard called Fitlogic, designed to include size and three body types for US women. The technology was developed with more than 10,000 women's measurements,[1] and trials over a 12-year period, beginning in 2002.

Professional

During her career, Lee has created marketing campaigns for British Airways, PriceWaterhouseCoopers, JCPenney, Sara Lee Corporation (Hanes, Bali), Haggar Clothing Company, Warner Brothers and others. She was the first to create and pitch the concept of putting fitness programs into infomercials with Susan Powter. She also oversaw the marketing of Multiples by Sandra Garrett, which grossed over $240,000,000 in retail sales in the late 1980s.

Lee holds 72 awards for creative excellence in advertising including a National Addy Award.[2]

She is CEO and founder of Fit Technologies in Los Angeles, California, which offers Fitlogic as an inside fit brand licensable to any wholesale or retail clothing brand.[3] Kym Gold (co-founder of True Religion jeans) is the company's first licensee for Fitlogic.

Notes
  1. Zimmerman, Ann (2008). "Cricket Lee Takes On the Fashion Industry" (March 17). Wall Street Journal. Retrieved 20 March 2016.
  2. |https://www.linkedin.com/in/fitlogic
  3. https://www.forbes.com/sites/maryjuetten/2014/10/09/cricket-lee-case-study/

References

Warner, Melanie (31 March 2006), "A woman, full of hope, in the dressing room", The New York Times, New York, USA

Zimmerman, Ann (17 March 2008), "Cricket Lee takes on the fashion industry", The Wall Street Journal, New York, USA, pp. R1–R4

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